Alright, folks, buckle up because we're about to dive into one seriously fun and energetic meeting recap! First up, we had the one and only Emily from Pass the Queso grace us with her presence. This coffee-loving, humor-wielding expert shared her secrets on how to infuse your brand with a healthy dose of levity and laughter. 😆 We're talking about the difference between levity (a lighthearted mindset) and humor (a skill you can actually develop), and how to bust through those pesky myths that say you've either got the funny bone or you don't.

And the best part? The group chimed in with their own experiences and challenges when it comes to adding more humor to their coaching businesses. It was like a comedy club in here, but with way better lighting and fewer two-drink minimums. But the fun didn't stop there, oh no. Emily also dropped some serious knowledge on the neuroscience behind laughter, explaining how it can literally change people's brain chemistry and boost their perception of you. 🧠 Apparently, a little humor can go a long way in charming your audience and building stronger connections. And of course, we had to touch on the elephant in the room – the role of AI in copywriting. Emily shared her thoughts on how to use AI responsibly, without sacrificing your brand's personality or authenticity. 🤖 Spoiler alert: it's all about striking the right balance.