How to Write Copy That Converts: Humour, Messaging, and Queso with Emelie Sanders [ep. #20]

Hello my darling and welcome to Zero to Rockstar Coaching Business!

🎙️ In this week’s podcast episode, I had the opportunity to chat with one of my dream guests! I had a juiiicyyy conversation with the mega-hilarious and witty Emelie Sanders, the creative copy queen behind 'Pass the Queso.' 🌟 

We’re breaking down how to write copy that not only converts but also adds a huge dollop of you—complete with humour, personality, and a side of melted cheese. 🧀

She also gives us ALL the goss on what happened when she got banned from Instagram/META through no fault of her own.

If you’re even a wee bit curious about the impact of humor on your brand - tune in to this episode for a delightful blend of marketing wisdom, laughter, and big deal energy, guaranteed to inspire!


Topics covered on ‘How to Write Copy That Converts: Humour, Messaging, and Queso with Emelie Sanders’:

  • How to write copy that’s anything but boring (spoiler: humour is the secret ingredient!)

  • Avoiding the ‘diarrhea of the mouth’ when talking about your offers (you know what I mean)

  • Emelie’s top tips for balancing clear messaging with clever copy

  • Why standing out is all about leaning into your personality and making your copy fun

  • Plus, the hilarious story of how Emelie got kicked off Instagram and what happened next

In This Episode, You’ll Learn:

Emelie’s insights show that being professional doesn’t mean being boring, and that copy should sound like you—not a robot. It’s a reminder that coaches can be clear and clever, strategic and funny, and that these qualities are actually what make people want to work with you. Her approach goes against the grain of what’s often taught, offering a much-needed perspective for coaches feeling trapped by “rules” and formulas.

Special Offers & Resources:

  • Free Guide: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free guide will guide you through effective strategies to grow your business without the need for daily social media updates.

  • Supercharged! Eight-week Mini-Mind for Action Takers – Step into your big deal energy, nail your branding, niche, flagship offer and lead magnet without the overthinking!

  • Amplified: Six-Months to Expert Status – Turn up the volume on your coaching business!

  • 📝10K Template: Mega ways to invite, approach, pitch, and grow your client list with confidence & credibility!


Why This Episode Matters:

This episode is a call to any body and everybody who wants to learn how to inject personality into copy through comedy and creativity


Who is Pass the Queso?

Emelie Sanders helps creators become faster copywriters by knowing WHAT to say, and HOW to say it. She's the Head Honcho of Pass the Queso, and usually found screamin’ about how “clear > clever” is bullsh*t.

Connect with Emelie Sanders: 

Connect with Leanne:

Emelie’s Recommendations

Join the Conversation: If this episode resonated with you, Leanne would love to hear from you! Connect with her directly through email or DM.

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